Da Nang Launches 2026 MICE Tourism Promotion: Target of 93,000 Visitors
Building on the impressive growth of 2025, Da Nang has officially unveiled its 2026 MICE tourism promotion program, as disclosed by the official Danang City’s Online Portal. Themed “Elevating Your Experience”, the initiative focuses on breakthrough support policies and the standardization of service quality.
A Solid Foundation from 2025
2025 marked a successful year for MICE tourism in Central Vietnam’s coastal hub. The city successfully welcomed and supported 250 delegations totaling over 82,000 visitors. Notably, the visitor structure showed an ideal balance between domestic (43,000) and international (39,000) markets, reaffirming Da Nang’s position as a premier regional event destination.
“Elevating the Experience” in 2026
Building on these positive results, the 2026 MICE program, titled “Da Nang – Elevating Your MICE Experience,” will run throughout the year from January 1 to December 31. The city has set an ambitious goal to welcome nearly 93,000 visitors, a 12% increase over the previous year.
To achieve this, the city’s tourism department has announced three strategic innovations:
Firstly, the city is set to expanded the support scope. To broaden the program’s impact, Da Nang has adjusted the eligibility criteria for its support policies. Domestic groups starting from 70 guests and international groups from just 30 guests are now eligible for the city’s incentive packages.
Second action is the recognition and support for MICE partners. For the first time, travel agencies bringing MICE groups to Da Nang will receive tangible promotional benefits. Top-performing partners will have their logos featured on official tourism communication channels, receive free promotional placement for 6–12 months, and enjoy discounted costs for international tourism promotion activities.
Third move is the strategy for customer retention. A key highlight for 2026 is the policy for returning groups. Organizations choosing Da Nang for a second time or more will be honored as “Trusted MICE Partners,” granting them access to exclusive service vouchers and preferential pricing from the local tourism partner network.
Standardizing for Breakthrough Growth
Beyond attraction policies, the Da Nang Department of Tourism is calling on the business community to develop a “MICE Standard Checklist.” This is viewed as a “North Star” for standardizing quality—from organization to hospitality—ensuring Da Nang competes not just on price, but on professional excellence and world-class service.
With these comprehensive preparations in place, Da Nang is poised for a breakout year in 2026, solidifying its reputation as “Asia’s Leading Festival and Event Destination.”
