Bleisure: What does it mean?
“Bleisure,” a blend of “business” and “leisure,” describes the growing trend where professionals extend work trips to include personal activities. This involves adding days before or after business obligations to explore the destination, relax, or pursue interests.
The core appeal lies in maximizing travel value; company-covered initial costs make personal extensions more affordable. This trend is fueled by increased remote work flexibility and a greater focus on work-life balance, allowing individuals to integrate leisure seamlessly and reduce burnout.
For employees, bleisure offers improved well-being, reduced stress, and unique cultural experiences. Employers benefit from higher employee satisfaction, better retention, and increased productivity from a refreshed workforce. Consequently, the hospitality industry is adapting, providing amenities like coworking spaces and curated local experiences. Bleisure transforms traditional corporate travel into a more enriching and balanced experience for all.
Unlocking Bleisure Travel in Vietnam
Since July 2022, the seminar “Unlock the Potential of Bleisure Travel in Ho Chi Minh City and Vietnam,” convened to equip tourism businesses across Vietnam and the broader region with a comprehensive understanding of current bleisure tourism trends and its vast potential. Discussions at the seminar encompassed a multidisciplinary array of perspectives, delving into various critical aspects. These included innovative solutions for attracting bleisure travelers to Ho Chi Minh City, an in-depth analysis of emerging trends and opportunities for bleisure travel within the city, and strategies for enhancing the overall quality of Vietnam’s tourism service industry.
Specific attention was given to solutions aimed at drawing bleisure travelers back to hotels. Furthermore, the seminar explored the vital role of public-private cooperation in fostering regional linkages to create compelling bleisure destinations, the significant contribution of airlines to the growth of bleisure travel, and practical solutions for elevating the visitor experience at Vietnamese airports.
A Privilege for All, Not Just Executives
While executives and managers might travel more frequently, “bleisure” is increasingly accessible to all employees. The rise of remote work and flexible schedules empowers professionals across various levels to extend business trips for leisure. Younger generations, particularly Millennials and Gen Z, actively seek work-life integration, driving companies to offer bleisure opportunities as a perk. This trend benefits employers through increased employee satisfaction and retention, making it a valuable offering for a broader workforce, not just a select few.
How a DMC Efficiently Handle It?
Indochina Heritage, or Vietnam DMC, is positioned to efficiently manage bleisure groups by offering highly flexible and customizable itineraries. Our core strength lies in seamlessly integrating mandatory business activities with diverse leisure options, allowing travelers to extend their trips for personal exploration or team-building experiences.
We achieve this efficiency through several key strategies. We leverage pre-negotiated rates with local partners for accommodation, transportation, and attractions, ensuring cost-effectiveness for both the corporate and leisure segments of the trip. We excel at curating personalized leisure add-ons, from cultural tours and cooking classes to adventure sports, catering to varied interests of individuals or small groups. Our expertise ensures seamless logistics, managing all transfers, handling separate invoicing for business and leisure components, and providing 24/7 on-the-ground support for smooth transitions and swift problem resolution. Crucially, our in-depth local knowledge allows us to offer insider tips and unique, authentic experiences, enriching the bleisure component and fostering a deeper connection with the destination.
Check with our experts for further understanding and assistance.
